Try this on for size. So you're trying to get started with affiliate marketing, or even if you've been at it for a while, there's a pretty good chance you're struggling with one question. What should I bleeping promote? I know that was a big problem for me when I was getting started in this biz, and it kept me stuck for quite a while. So I understand the frustration you're feeling right now. But here's the number one trick, as I came to realize.
If you start off by trying to find something to sell, then you're really putting the cart ahead of the horse, so to speak. Here is what I'm saying. You came across something that looks very cool and you'd like to sell it. Not a lot of other affiliates are advertising it. The product pays well. etc. etc. Well if it seems too good to be true, guess what? It most likely is. So ask yourself this: Who is the audience you're aiming to sell this to? Will they buy it?
Let me put it this way. It's 105 degrees and you're standing next to a hot, dusty construction site. You have a choice of what to sell the workers there. Should you try to sell them a fresh, hot bowl of chicken soup that tastes just like their Mom's, or a cup of frosty cold Kool-Ade??
I trust you picked the latter
You can see, can't you, how this line of thinking applies to your search for a micro niche to call your own? The product you choose to sell is much less important than finding yourself a STARVING CROWD of buyers. Now, if there's a product you find that seems to have a lot of promise then ask this question, "Who's going to buy this?" The same thinking applies as you're searching for your keywords. "Somebody. A real, living, breathing human being, just entered this into a search engine. So what does the problem they're having feel like and what's it like to BE THEM?
Your next question is obvious then, right? "How do I know if it's a starving crowd looking back at me through my computer screen?" Well there are three indicators I try to look for when I try to figure out if I'm onto a hungry audience.
First is what I call Mind Share. I know this sounds like it's about to get technical, if you'll hear me out, though, it's pretty easy to get. When I say Mind Share I'm just referring to the amount of thought a person puts into a particular issue in their life. Say you have constant migraines and also a weird squeak in your car, which problem gets more of your Mind Share? I know, it's a fairly common sense concept, however, beginning with this idea in mind is vital to all your future success. Try to roughly determine what percentage of your target audience's daily thinking is dedicated to the problem they'd like to solve.
Next you need to figure out how hotly emotional your market is. Put another way, how strongly do they feel about the problem they're having? You can see that this is closely related to their Mind Share. The more people think about a problem, the more likely they are to be emotional about it. Use some common sense here though. I brush my teeth a couple times a day, and it doesn't involve the expenditure of any emotional capital
Also,the more emotional your target market is, the more motivated they'll be to spend money to solve their problem. Check out online discussion boards and forums to get an idea of whether it's a burning hot issue that occupies a lot of their thought
Third, do they want to talk about their problem? Once again, go looking for forums and discussion groups. When someone is thinking constantly about something and they're emotionally charged, they want to talk about it. Think of a woman who is having trouble getting pregnant or thinks her husband is cheating as a couple of examples. It's always a huge Red Alert if I can't find a couple of active forums on the problem I'm researching.
So here's the deal. If you want a killer advantage over the vast majority of new marketers out there, you need to start by thinking of PEOPLE, not products or keywords. Provided you stick to that philosophy, it won't matter a dang what you want to sell, the customers will constantly be there.
About the author: Chuck Bishop, of NicheStrategies.net, is a part-time affiliate marketer who has been in the same situation as you may be right now, stuck in an almost three year cycle of trial and error - and frustration - with IM, before finally breaking the pattern of failure using the Niche Strategies and Marketing Techniques illustrated here.
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